Beyond greenwashing: for committed communication in tourism!
In a context where travelers are increasingly attentive to the environmental impact of their choices, it is essential for tourism stakeholders to adopt transparent and responsible communication. This workshop will allow you to clearly define what greenwashing is , identify the deceptive techniques often used , and above all, learn how to develop a sustainable, sincere, and committed communication strategy that aligns with the expectations of today's audiences.
The Rhône Energy Transition Academy is the tool at the service of the renewable energy strategy deployed by the Department since the end of 2022. It is the tool for raising awareness and training on energy transition issues in the Rhône region.
The Academy offers dynamic and varied formats and provides seminars, webinars, conferences, training courses, and awareness workshops throughout the year. The learning pedagogy is action-based.
The Academy offers you a fun and collaborative workshop in two parts
- Firstly, to explore the concept of greenwashing and identify its communication techniques through everyday examples;
- Next, to offer a space for discussions to highlight achievements in committed communication within the tourism sector.
Margaux Heilporn
Energy Transition Mission
