Tourism 2035: 10 keys to anticipate, innovate, transform
What if the future of tourism wasn't about destinations, but about transformations? In her presentation, Armelle Solelhac unveils 10 key trends that are reshaping how we travel, dream, and experience the world. From chosen solitude and immersive pop culture to the art of sleep and mythological journeys , travelers' expectations are evolving rapidly. Through original case studies , revealing statistics , and a forward-looking vision grounded in reality, this presentation invites us to boldly imagine tourism in 2035. It's a strategic compass … and a breath of fresh air.
SWiTCH
SWiTCH is a consulting firm that assists and supports sports brands and tourist destinations. Based in Annecy, the firm distinguishes itself through its innovative approach and its ability to anticipate consumer behavior. It assists its clients in developing bold , human-centered strategies, drawing on international expertise acquired through a global tour of ski resorts and a unique database.
Armelle Solelhac
A graduate of ESCP Business School with a Master's degree in Business Law , Armelle Solelhac embarked on a two-year world tour in 2005, visiting 280 ski resorts across 27 countries on 5 continents. Upon her return, she founded SWiTCH, a marketing strategy and ESG consulting firm specializing in the tourism and outdoor sports sectors , based in Annecy and Los Angeles. In 2016-2017, she undertook a second world tour to study over 100 seaside destinations in 14 countries across 4 continents. She published the book *Management and Marketing of Mountain Resorts* (Territorial Publishing) in 2019. Since 2025, she has been pursuing a new chapter, launching ABOVE & BEYOND , an impact investment fund dedicated to tourism, sports, and leisure startups.
Tristan Lebeschu
The passion that drives you in your profession
Uniting teams around inspiring projects to create beautiful and memorable moments.
Iconic achievements
- Introducing the TEDx talk "How will tourism save the world?"
- Hosting the Outdoor Minds podcast since 2021
The references
- Chamonix Tourist Office
- Tignes
- Cortina d'Ampezzo
- Isère Departmental Committee
- Haute-Savoie Departmental Committee
- Company of the Alps
- BEAUMIER
- Club Med
- MMV