Rhône Tourism: A key player in sustainable tourism development
Rhône Tourisme is the public body created by the Rhône Department to implement its tourism policy. It supports the development of tourism that respects the environment, local residents, and the identity of the region. Every action undertaken aims to promote local resources while meeting the expectations of contemporary, responsible, and experiential tourism.
To stimulate a dynamic tourism sector
Rhône Tourisme structures the department's tourism offering by relying on national labels and meaningful development projects. Its objective: to strengthen the attractiveness of the Rhône region's territories while ensuring their coherence and complementarity.
Supporting and uniting tourism stakeholders
Through training, digital tools, and networking opportunities, Rhône Tourisme supports professionals in the sector. It works collaboratively with tourist offices, networks, and local partners to create lasting synergies.
Promoting an authentic and responsible destination
Rhône Tourisme's mission is also to promote the image of the department. Through a multi-channel communication strategy and dedicated events, it promotes local, respectful tourism, centered on people, nature and heritage.
Key themes to shape the future
Rhône Tourisme's priorities are aligned with the guidelines of the Auvergne-Rhône-Alpes Region:
- touring and long-distance hiking
- outdoor activities
- gastronomy and oenology
- The Gnolus
Two cross-cutting themes enrich this strategy: tourist accommodation and the development of iconic sites.
A destination to experience and share
"The Rhône, just a stone's throw from Lyon… an unexpected destination": Rhône Tourism invites you to discover a region where the senses are delighted by the passage of time. Here, every encounter, every landscape, every flavor becomes a unique experience. The Rhône is best experienced on foot, by bike, or while browsing a local market.
Our values
Authenticity, conviviality, respect for nature, a spirit of cooperation, and innovation: these values underpin every action taken by Rhône Tourisme. They guide the desire to build sustainable, creative, and meaningful tourism for both visitors and residents.
A collaborative approach
Rhône Tourisme operates according to the principle of subsidiarity: it supports without replacing existing initiatives, promoting local efforts. A true catalyst for projects, it animates, unites, and supports all tourism stakeholders in the region.